Whether you are developing a wind, solar, storage or transmission project, it all begins with land acquisition. Suitable, appropriately zoned land, and relevant permits are critical to every project. Yet seasoned land agents estimate that only 10% of land lease or purchase agreements for renewable energy projects are ever finalized. While zoning, permitting, environmental and endangered species studies can be problematic, the greatest challenge at the outset is overcoming landowner and community opposition. Public acceptability is significantly influenced by trust in the people responsible for renewable energy projects, and the influence that local stakeholders have over decisions regarding these projects.